| Management number | 248681930 | Release Date | 2026/09/03 | List Price | US$11.97 | Model Number | 248681930 | ||
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Since 1866, Jack Daniel's has been made the same way in Lynchburg, Tennessee — a town of fewer than 7,000 people that somehow produces one of the world's most recognized spirits. The secret is the Lincoln County Process: before aging, every drop of Jack is slowly filtered through 10 feet of sugar maple charcoal, mellowing the whiskey in a way that no other American distillery replicates at this scale. It's what separates Tennessee Whiskey from bourbon — and what gives Old No. 7 its unmistakable smoothness. Handcrafted barrels, cave spring water drawn from the hollow below the distillery, and a tasting panel that decides when — not the calendar — when the whiskey is ready. That's the Jack Daniel's way, unchanged for over 150 years.
Old No. 7 pours a warm amber with a nose of vanilla, toasted oak, and a hint of banana. On the palate: smooth and approachable with caramel, brown sugar, and a touch of rye spice, finishing with a gentle warmth and that signature charcoal-mellowed softness. Sip it neat, on the rocks, or as the backbone of a classic Jack & Coke or Lynchburg Lemonade. At 80 proof and $29.92, it's the benchmark Tennessee Whiskey — and one of the best values in American spirits.
150+ years of the same recipe, the same hollow, the same charcoal — the original Tennessee Sippin' Whiskey.
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