Licores de Mexico Primo Aperitivo 36 Proof 700ml

Licores de Mexico Primo Aperitivo — Mexico, 700ml

Licores de Mexico is one of Mexico's most storied spirits producers, rooted in generations of traditional liqueur-making. Primo Aperitivo is their flagship bittersweet aperitif — a citrus-forward, herb-infused spirit bottled at 36 proof (18% ABV) and crafted for the ritual of the pre-meal drink. Vibrant, approachable, and deeply flavorful, Primo is Mexico's answer to the great aperitivo tradition — and at $41.99, it is one of the most distinctive and affordable aperitifs on the market.

Bright and inviting in the glass, Primo opens with fresh citrus peel, bitter orange, and a bouquet of aromatic herbs. On the palate, it is lively and bittersweet — layers of citrus zest, gentle herbal bitterness, and a clean, refreshing finish that awakens the appetite. Light enough to sip on its own over ice, complex enough to anchor a cocktail. Serve chilled, with soda, or as the base of a spritz.

• Producer: Licores de Mexico, Mexico
• Style: Aperitivo / Bittersweet Liqueur
• ABV: 18% (36 Proof)
• Size: 700ml
• Flavor Profile: Bitter orange, citrus peel, aromatic herbs, bittersweet finish
• Best Served: Chilled neat, over ice, with soda water, or as a spritz
• Best Paired With: Charcuterie, olives, salted almonds, light appetizers, ceviche

Mexico's most characterful aperitivo — Primo is the ritual drink before every great meal.